Archive
Category Archives for "Brand Optimization"Branding matters. People wear brands, eat brands, sing brands, and they’re constantly telling others about the brands they love.
MasterFoods Ad Asks, “Who Would You Most Like To Have Dinner With?”
We like this ad for multiple reasons and on multiple levels. At the same time it is both subtle and hard hitting. It includes pop culture in it’s question by invoking common celebrity elements that are intriguing because it entices the video participants, as well as the viewer, to expose some personal inner thoughts. Then the ad hits home […]
Cool people keep reading...Save The Pumpkins Video Ad is a Good Example of Brand Optimization for Two Reasons
Season changes, holidays and various timely events happen throughout each year, and when they do, people tend to be on the same wavelength. For example: the smell of burning leaves and pumpkin pie signals that summer has ended, and winter is not far away. These are mental triggers that nearly everyone recognizes, and they present […]
Cool people keep reading...Samsung WW6000 Sound Test Video Is An Excellent Example of Branded Content
This is a great example of combining two popular media elements (HD video and sound technologies) with a major product feature/benefit (quietness) to create a branded content video. Advertising Agency : 1000Heads, LondonAccount Team : Tom Rabin, Zoe Miranda, Holly CollinsDirector : James SharpeProducer : Richard PerryProduction Director : Sam AlaniDoP : Peter EmeryArt Director : […]
Cool people keep reading...Having a Hard Time With Content Marketing? Here Is Everything You Need To Know To Successfully Build Your Brand Online With Content Marketing!
We all know the importance of content marketing at one level or another, for the online presence of any business. Effective and efficient content could be the only thing keeping you from the kind of traffic and acknowledgement your business deserves in the online community. It not only allows you to build and optimize your […]
Cool people keep reading...