We like this ad for multiple reasons and on multiple levels. At the same time it is both subtle and hard hitting. It includes pop culture in it’s question by invoking common celebrity elements that are intriguing because it entices the video participants, as well as the viewer, to expose some personal inner thoughts. Then the ad hits home […]
Cool people keep reading...Season changes, holidays and various timely events happen throughout each year, and when they do, people tend to be on the same wavelength. For example: the smell of burning leaves and pumpkin pie signals that summer has ended, and winter is not far away. These are mental triggers that nearly everyone recognizes, and they present […]
Cool people keep reading...This is a great example of combining two popular media elements (HD video and sound technologies) with a major product feature/benefit (quietness) to create a branded content video. Advertising Agency : 1000Heads, LondonAccount Team : Tom Rabin, Zoe Miranda, Holly CollinsDirector : James SharpeProducer : Richard PerryProduction Director : Sam AlaniDoP : Peter EmeryArt Director : […]
Cool people keep reading...We all know the importance of content marketing at one level or another, for the online presence of any business. Effective and efficient content could be the only thing keeping you from the kind of traffic and acknowledgement your business deserves in the online community. It not only allows you to build and optimize your […]
Cool people keep reading...If you can’t answer that question in under 5 seconds, you don’t have a marketing expert at your business. Don’t freak out, most small to medium sized businesses don’t have a real marketing expert on staff. Many business owners cobble together the ‘marketing powers’ of their sales people, and combine that with their own experiences […]
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To ensure optimal results for your business marketing efforts you need to consistently evaluate your marketing performance and calibrate your marketing strategies accordingly. We are half way through 2015 which is a great time to review the tactics and strategies you’ve implemented to date, and be sure they are in line with current consumer and industry […]
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