Having a Hard Time With Content Marketing? Here Is Everything You Need To Know To Successfully Build Your Brand Online With Content Marketing!

We all know the importance of content marketing at one level or another, for the online presence of any business. Effective and efficient content could be the only thing keeping you from the kind of traffic and acknowledgement your business deserves in the online community. It not only allows you to build and optimize your brand but also helps drastically increase your sales.

However, there are certain issues and challenges that you must be aware of to make the most of your content marketing. This knowledge and information is the major difference between firms who are successful on the Internet and those who are still struggling at building their brands through content.

​So sit back, relax and read on to know exactly what the challenges are, what you are likely to face in content marketing, and how to effectively overcome them.

The secret of business is to know something that nobody else knows.

Aristotle Onassis

What Is Your Top Content Marketing Goal?

For any campaign to work, a clear understanding of your goals is of utmost importance. We must therefore try to link content with branding and try to figure exactly what it is that we are trying to achieve with our content marketing strategies.

According to a study by the Content Marketing Institute (CMI) and MarketingProfs, 79% of marketers believed that the most important goal for any organization conducting content marketing is to increase brand awareness among their target demographics.

Businesses today are doing their best to break through the clutter online with effective content and this is exactly what you should aim at too. Content marketing could help increase your brand awareness and brand recognition to a whole new level, and thus could prove to a very powerful tool in your arsenal.

What Content Marketing Has To Offer.

As already discussed, effective content marketing could help you increase your traffic to dramatic new levels with increased sales and brand awareness. You could also increase your traffic-to-consumer rate with action oriented content and could get the type of engagement that could boast your business like never before.

There are a number of ways to measure the success of your content marketing campaign. According to research, the majority of marketers cite web traffic as their main metric (66%). Others said they measure content marketing success by looking at social media sharing (52%), time spent on their website (46%), and direct sales (44%), among others.

66 % Website Traffic
52 % Social Shares
46 % Site Stickyness
44 % Direct Sales

In any case, you are bound to get greater performance across all platforms and measurable results with effective content.

"Opportunities are like sunrises. If you wait too long, you miss them."
- William Arthur Ward

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What Are The Challenges Faced By A Brand In Content Marketing?

Content marketing is indeed a powerful branding tool. Yet many businesses still struggle to keep up with the challenges it poses and become deprived of all the benefits it has to offer. Lets look at these challenges to better understand how they might be dealt with in your content marketing efforts.

According to CMI and MarketingProfs, most firms face the following major challenges in Content Marketing;

16 % Lack of Budget Requirements
13 % Producing Engaging Content
13 % Producing Enough Content

So it is time, money and technical skills that are the foremost resources that need major focus from your side for an effective content marketing strategy. If you find yourself stuck in any of these issues than it's time to take a step back and reflect on what might have gone wrong and learn what are the proper methods to go about it in the right way. This, of course, requires experienced hands-on-deck and is something to be taken very seriously if your goal is to effectively brand your business.

What Is The Perfect Way To Handle These Challenges?

Let us review what we have learned so far. We know that content marketing has one major goal and that is to increase brand awareness. However the lack of time, budget and skills cause a major hindrance for organizations aiming towards achieving this goal. However a very simple and effective solution exists for this problem.

Most businesses tend to forget the importance of marketing and branding, as they are way to focus on developing the core for their businesses. Don’t let this be the case for your business or else you will lag behind your competitors, which will ultimately hurt your business model.

Don't stop marketing your business.

This kind of situation calls for assistance from experts in the field of content marketing, who will efficiently use all available resources to achieve the best possible results for your businesses' branding needs. And this is where we come in!

Our team of experts in content marketing and branding offers you the absolute best service in the business at the most optimal cost. Providing you with the perfect opportunity to focus on your core business while also making the most of what content marketing has to offer.

With our services at your disposal, you will not only be able to generate more sales and traffic to your business but will also be able to enjoy brand awareness and brand recognition at a whole new level.

Don’t wait for extraordinary opportunities. Seize common occasions and make them great. Weak men wait for opportunities; strong men make them.

Orison Swett Marden

What Kind of Content Do You Need, Exactly?

The thing about assigning content to an outside agency is that often you are not aware of what kind of content you need exactly. The term we use for effective content marketing is “engaging content”.

You should make the important decision of making sure that the agency you hire offers the type of content that engages and captivates your audience and also manages to encourage specific actions from them.

This results in a number of complications and important decisions that are to be made from your side to make sure you get exactly what you require and deserve. Luckily with us, you won’t have to bother with any such hassle.

According to recent study, there are two types of content that stand out in the online community. These are videos and articles. Research by GFK found that business decision makers prefer to get company information in a series of articles versus an advertisement.

Marketers agree; some 72% of respondents in a Custom Content Council survey said branded content is more effective than magazine advertisements.

72 % Branded Content is More Effective Than Magazine Advertisements
96 % Consumers Who Found Videos Helpful in Making Purchase Decisions

On the other hand, Accenture found that 90% of consumers actually watch online video, which is a big number! 96% people said that they actually found it helpful in making purchase decisions by gathering the information from videos. Videos also help form a positive brand image in the minds of the consumers while increasing brand awareness and recognition.

We are proud to say that our team of experts and professionals has, over the years; gained great experience in making the perfect content that best suits your business model and your target audience.

How to Optimize Content for Both Brand & Traffic.

How online marketing techniques typically work is that content is optimized by making it more “searchable” for all kinds of search engines. This includes things like proper categorization and tagging, as well as the inclusion of Meta tags, which are keywords that communicate with search engines like Google.

The same approach can be used to make content for branding – with a slight addition to the process. Content marketing works very much the same way since the content used for branding is tailored or improved to properly and accurately portray the image of the business.

According to Forrester, 79% of marketers asked said their organizations are shifting to branded content. This requires careful use of all your content elements and a clear understanding of your target market.


The thing you must understand is that your consumers want to connect with your business and they appreciate transparency at every level. They need to feel a trustworthy connection with the brand that they are going to interact with. In fact, 62% of consumers prefer to buy from brands they are familiar with rather than try a new seller, a Nielsen study found.

This proves to be a perfect opportunity for you to make the most effective use of your content while you directly connect with your consumers on a whole new level. As a result, you will be able to get more traffic to your website and more sales driving your business like never before.

Make the smart decision now and collaborate with us to build and optimize your brand online through effective use of your content. With our ability to combine the power of articles and videos to get your website the kind of traffic it needs, and your brand the kind of boost it deserves, we will help you create a memorable and honorable online presence that is destined to last for a long time.

Branded content video courtesy of AT&T
Tim Dini

Author of "Effective Marketing In The Digital Age". I help you discover modern marketing tools, techniques and strategies, and how to make them work in your business.

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